As recreational running gained widespread popularity in the 1970s, the focus for running footwear shifted from just existing to performance. Although the designs of that era may seem simple by today’s standards, the decade marked a significant step in the evolution of running shoes. The New Balance 327 offers a fresh perspective on the 1970s as a time of innovation, by boldly incorporating modern elements into classic designs. With its edgy take on the iconic wedge silhouette, oversized, asymmetric “N” branding, and a rugged, trail-inspired lug outsole, the New Balance 327 is a complete reinvention of our running legacy.